Discovery
Studio Emerge reached out to us with a requirement of building a brand-new website which needed to be a communicative kind of website. Though Studio emerge was in a field for 10 years, but they didn't have a simple & neat website for their detailing and architectural business. With having a decade of experience, they wanted to showcase their vision to be communicated on their website, as they sought to their impact on quality and justice for their detailing works. Besides needing to communicate their vision, the site itself needed a makeover. We went for multiple interviews with their directors and dove deep into the UI/UX research and usability testing. For the usability testing, we used a tool that allowed us to observe anonymous website visits so we could see what people were going on to the site, where they were getting lost or confused, and what issues they ran into.